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Bookmark or Share- Essential Advertising Rules for Your Businesses - FindLawThe FTC enforces advertising laws at the federal level. Each state also has a consumer protection agency enforcing state advertising laws. The state attorney general and district attorney have regulatory enforcement over deceptive advertising and business practices within their jurisdictions.
- Division of Advertising Practices | Federal Trade CommissionThe Division of Advertising Practices (Division or DAP) enforces the nation’s “truth-in-advertising” laws, which require advertisers to tell the truth and to back up their claims with reliable, objective evidence.
- Advertising Laws for Businesses | Small Business Law Center | JustiaAdvertising law encompasses state and federal laws and rules that govern how products can be advertised, including the content of ads as well as when and how they reach consumers. Advertising law involves antitrust, consumer information, communications, technology, and intellectual property law, specifically the use of trademarks and copyrights.
- Avoid Unlawful Advertising: Seven Rules for Your BusinessWhat Is False, Misleading, or Unfair Advertising? Put simply, the law requires you to tell the truth about your products and services. Making a deceptive, unfounded, or misleading claim in your advertising is not just unethical, it's a crime. All advertisements must be: truthful; not misleading, and; backed by scientific evidence (when applicable).
- Advertising and Marketing | Federal Trade CommissionAdvertising and Marketing Basics. Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.
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